A Bold new Flavour for
Beefeater London!
Inspired by the vibrant London food markets of the past and present, Beefeater Gin has launched a new zesty Blood Orange variant, perfect for cocktail lovers and Gin enthusiasts.
We worked with illustrator Steven Noble to create an etching of the Blood Orange branch growing up the bottle and behind the Beefeater label. The illustration style is traditional and the colours are bold giving the perfect balance of heritage and contemporaneity. The premium black label differentiates from the category norm and creates huge standout in the crowded market.
PACKAGING, NPD, ILLUSTRATION
CLIENT: THE GIN HUB, PERNOD RICARD
‘Like our founder James Burrough, who created his first orange gin to appeal to his contemporaries almost 150 years ago, we have created this zesty new gin for the cocktail and spritz drinkers of 2019, who will love its enticing citrus aromas, bold flavours and statement shade,’
Beefeater Master Distiller
Desmond Payne MBE
Boundless Brand Design
59 Rivington Street,
Ground Floor, Shoreditch,
London, EC2A 3QQ
© 2024 THE BOUNDLESS GROUP LTD.